Sh. al-Malki made an announcement after his Jumu’ah khutbah on Friday 26 Ramadhan 1432 (8/26/2011).
In it he said that he would be going to a particular store in Jeddah. And if anyone wanted to give him their money then he would buy the zakaat ul-fitr for them (on their behalf). Then the Zakaat ul-Fitr would be distributed (as food) to those eligible to receive it.
You can listen to the announcement; its near the end of the audio file at about minute marker [-26.35]. Listening to the entire khutbah is really worth your time.
And in case you want to read about it, check out how Moosa Richardson explains it HERE.
Sh. al-Malki: Zakaatul-Fitr and `Eed 26-08-2011
Click play button
